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Showing posts with label SEO Articles. Show all posts
Showing posts with label SEO Articles. Show all posts

Thursday, 27 September 2012

Google Apps Highlights-Inspired by Google Official Blog

1:25 am  Shahzad Ali  6 comments


This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights" and subscribe to the series. - Ed. 

For the subscription of serial part of Google Apps, which posting depends in every week must look for the label Google Apps highlights".

There’s no slowing down as we head into summer. In the last couple weeks, we made improvements to Google Sync for iOS devices, streamlined collaboration in Microsoft® Office files, added mobile display options for Google Sites and welcomed many big organizations, including the state of Wyoming, onto Google Apps.

 
 
Recently we have faced improvement in Google Sync for iOS devices, streamlined collaboration in Microsoft® Office files, added mobile display options for Google Sites and get welcome so many organizations including the state of Wyoming, onto Google Apps.

Search all email from iOS devices, and more
Google Sync brings your email, calendar and contacts to four popular phone platforms. Last Wednesday, we improved Google Sync for iOS devices in three ways. One, you can now search all of your Gmail from your iPhone or iPad, beyond just the messages stored on your phone. Two, you can accept, decline and edit calendar events from your device, and three, you can send email from a custom email address if you use Gmail’s “Send mail as” feature. This is useful if you like to manage email in Gmail, but want emails you sent to look like they’re coming from a school or business email address.

Paste images into Gmail messages
As of Monday; if you use the latest version of Chrome, you can now paste images into Gmail’s compose window right from your clipboard. If you copy an image from the web or another email, it’s a cinch to paste it directly into a message.

Improvements to Google Cloud Connect for Microsoft Office
With Google Cloud Connect, you can collaborate with others simultaneously through Google’s cloud in Word, Excel and PowerPoint files without sending attachments back and forth. People told us they wanted a faster way to open files with Google Cloud Connect so on Tuesday we streamlined that process. Now you can open native Office files saved in Google Docs right from Word, Excel and PowerPoint.
 
  Mobile rendering for Google Sites
 
It’s important that you can be just as productive on your phone’s small screen as on a full computer display, so yesterday we made Google Sites work even better on mobile devices. You can now configure your sites to automatically render for smaller screens on Android and iOS devices, making the content much easier to read and navigate. In addition, you can also browse and search the sites that you manage through an interface that’s also been optimized for a mobile device’s smaller screen.
Now it’s become easier for u that u can just productive on your mobile screen as on computer display, so we made Google Sites work even better on mobile devices. Now you can configure your websites to automatically render for smaller screens on Android and iOS devices, making the content much easier to read and navigate plus can also browse and search the sites that you
manage through an interface that’s also been optimized for a mobile device’s smaller screen.
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Who’s gone Google?

It has been another bumper couple weeks with ten of thousands more organizations moving to Google Apps. This week, the State of Wyoming became the first to move all state government employees to Google Apps. Matt Mead, Governor of Wyoming, was on-hand for a “cable cutting” ceremony to celebrate the 10,000 user transition to the cloud, which was managed smoothly by deployment partner Tempus Nova.
 A warm welcome goes out to the Wisconsin K-12 school system (900,000 users), CSU Monterey Bay (10,000 users) and the Indian Youth Congress (28,000 users). Schools will be able to enjoy even more Gmail storage now too; we’re bumping up the quota to 25GB for all education accounts!

In the private sector, all 8,400 employees at The McClatchy Company are “going Google” across the business’ 30 newspapers. The company is anticipating a stack of benefits from Google Apps, including standardization on a single email solution, simpler shared calendaring, improved collaboration even when mobile, significant cost savings and a level of service that they weren’t seeing from their historical provider, not to mention great employee enthusiasm for the IT group’s decision.


Even though it’s summer vacation, we saw many schools keeping busy by moving to Google’s cloud. A warm welcome goes out to the Wisconsin K-12 school system (900,000 users), CSU Monterey Bay (10,000 users) and the Indian Youth Congress (28,000 users). Schools will be able to enjoy even more Gmail storage now too; we’re bumping up the quota to 25GB for all education accounts!
Now a days summer vacation is going on and in this period we see that so many schools keeping busy for moving to Google’s cloud. A warm welcome goes out to the Wisconsin K-12 school system (900,000 users), CSU Monterey Bay (10,000 users) and the Indian Youth Congress(28,000 users). Schools will be able to enjoy even more Gmail storage now too; we’re bumping up the quota to 25GB for all education accounts!


I hope these product updates and customer stories help you and your organization get even more from Google Apps. For more details and the latest news, check out the Google Apps Blog.


Hope so all these updates about products and comer stories will guide you and helps to organization for getting more from Google Apps. For more information and to know latest news just check out the Google Apps Blog.
 

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Wednesday, 26 September 2012

Black Hat and White Hat SEO Techniques

1:24 am  Shahzad Ali  11 comments



Block Hat (Spam) SEO 

In the field of SEO, Black Hat is the unethical approach to SEO and must avoid at all costs. Webmasters SEO will strengthen on their position quickly bump and sit on top of Google. That is not the case. At some point will be captured and thrust directly from the search engines and permanently banned.


Avoid shortcuts and clear the address of a company you grim search engine ranking # 1 at night promises for a ridiculously low price (the real TIMO shouting!) That is a practice which deliberately deceiving the search engines black hat only hurts the long term.

The Black Hat SEO includes the following unethical practices:

* Filling the keyword - put too many keywords in your content / site (it make no sense) think about that black hat should be avoided.

* Hidden text - that puts white text against white background. The mask - one thing visitors see on websites but the content is presented in a different way to search engine spiders search.

* Filling the Cookie - Cookies are text files that are stored in the web browsers on computers (due to third party sites). The catch: Consumers visiting the website within 60 days (a cookie is stored for 60 days) and a purchase - as a result, the affiliate receives a commission from the sale fraudulent.

Detours * - creating a full page of unique content and once you get a high-aligned, you redirect to another page on your site (i.e. shopping cart page)

Alignment # 1 on Google

You can go to the top when it comes to Google rankings. First you have to find out how much you know about SEO and examine competition in the market. When you do so at the top of Google, the big things happen for you and your business! You start to get busy and you have more than enough companies / customers.

Check out these white tips of the hat following:

Spend at least * 30 minutes in a day working with your SEO - it pays to this everyday worthwhile investment to make your site / business!

* You do not need to know about SEO - there is much conflicting information out there. Research on the various sites, resources, etc... And choose which work best for your site / business!

* Outsource SEO work to a professional if you feel that you do not know enough about SEO - but it helps to know the basics of SEO. A good SEO expert will always guide you in the right direction and investigate the companies / entities reputable and make sure you hire an SEO Pro!

White Hat (Ethical) SEO

A white hat SEO (white hat) is called an "ethical stance" that the abuse of electronic media opposes. Do the right thing: Optimize the text (where the title and description where it should.
Implements accessibility standards: (an example to understand what a search engine that contains a picture, the parameter = "alt text to add" and a brief description).

Create a link structure: the sites must be in the form of a link between self-re-run.

A black hat (black hat) is the opposite of White Hat, it attempts to breach this term is considered an ethical SEO tied. You can use low quality links or unwanted pornographic sites, pharmacies, etc. Those who practice Black Hat SEO, "bloated" PR placing a link on a page containing a high page rank, but if it is deleted from the PR of the page are in the next update of Google.

A Black Hat SEO (Spam) does the following:

Clocking: (a sewer hidden behind a seemingly normal web search engines or travel without disabled dirty look at the content mostly plain text, h1, bold and many links that would never on the cover. This is the most common technique among spammers and is considered counterproductive, because the hidden text should resulted web users). Buy links (back links Google shows that it is illegal).

Start-ups (it is automatically generated content or copying of garbage, you should try your pages in search engine indexes, scattering in different servers, domains, other content formats). Abuse of words (A spam puts a title search words all types of one-to the larger number of web searches without coherence angle). Duplicate content (take a text and put it on multiple pages to get indexed more pages). Hidden text  (hidden links and keywords on a website using hidden dives, font’s invaluable trick or white text on white background).

The biggest problem with Black Hat SEO is the consequences that may arise for the owner of the page. The most ominous is the complete abolition of the Google results. This is usually due to SEO that Google detects and punishes malicious page in this way.

Another important term to know Gray hat, referring to the practices from one place to another. Using both methods, such as favorable for the page.

Content Central ™ electronic document management in the All-In-One document management solution makes document capture, retrieval, and management simple. It gives organizations easy access to information. This all-in-one, browser-based document management system provides access, speed and security, what most matters to the organizations.

White Hat SEO Tips

when it comes to ethical SEO technique, the white hat is how aggressively you need to approach SEO.

Think of the "value" when it comes to white hat SEO. The white hat is ethical search technique used by big players like Google.

White hat SEO tactics with aggressive, "not until you reach the previously" - every time! The white hat SEO is any element that you add to your sites, Blogs, etc... That the added value and credibility.

GRANDE * Write content, single

* Set the video / audio sites, innovative
* Create a constant community of merit "
* you want your site visitors to see as a source of value-full of information (keep them coming back for more!)

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Variations Of White-Black N Gray Hat SEO

1:23 am  Shahzad Ali  3 comments



We all know that search engine optimization, seo, is one way to drive traffic to websites. To give you a brief summary of how you can drive traffic to websites, here is a list of traffic sources: 
  • Search Engine Advertising (Advertising on search engines via contextual text or image ads, e.g. Google, Yahoo, Bing PPC programs)
  • Media Buying (Advertising text or image ads on existing web properties. e.g. BuySellAds.com, MySpace Advertising, Facebook Advertising)
  • Search Engine Optimization (Optimizing websites with on-page and off-page techniques to obtain high SERP placements on major search engines)
  • Social Media Optimization (Leverage social media traffic such as Twitter, Digg, Facebook, MySpace...etc.)
  • Off-line Advertising (Yes, you can drive traffic to your website advertising on TVs, or placing ads on the streets, public transit...etc)
  • Email Marketing (It is still powerful if done right.)
  • Spamming (Spam on blogs, forums, social media websites, classified ads websites to drive traffic)
  • Hacking (Inserting links to popular websites, adding pop-ups, frameed pages...etc)
These are the current popular traffic generating techniques from my current understanding and knowledge in the field of Internet Marketing. The Internet is still growing very fast and people are always finding innovative ways to obtain web traffic. In this post, we'll emphasize on search engine optimization.
Search Engine Optimization is a huge area on its own. If you can master this field, you can make a lot of profit out of it. 
Before we go further, let's get some definition straight: 
  • White Hat SEO - Techniques to optimize web properties from on-page and off-page perspectives following search engines' guidelines.
  • Black Hat SEO - Techniques to optimize web properties NOT following search engines' guidelines. Websites will get penalized if caught implementing those techniques.
 What is Grey Hat then? You may ask.

Grey Hat SEO is what I call the evolved black hat techniques that appear as "White Hat" from search engine perspective. 
Now I am a big fan of the 80-20 rule. So I am confident of the following statements: 
  • 80% of the people in the SEO market on the Internet know and use White Hat SEO techniques extensively; they follow the rules.
  • 20% of the people in the SEO market on the Internet use Black Hat SEO techniques.
  • Of those 20%, 20% of the the people are able to implement Grey Hat SEO techniques.
If we look at it this way:
  • 4% of the people in the SEO market on the Internet are dominating in SERP results on major search engines. (e.g. first position for high competitive keywords)
  • 16% of the people in the SEO market are making a good chunk of the search market in terms of SERPs. (e.g. on first page, within Top 10 results for high competitive keywords)
  • 80% of the people fail to get to the first page of SERP results for high competitive keywords.
Yes. In the virtual world, it is all about competition and the ability to gain massive results without getting noticed and penalized by search engines. People who are able to find innovative ways to get around search engines to produce massive results with minimum efforts. wins.

"The survival of the fittest is the ageless law of nature, but the fittest are rarely the strong. The fittest are those endowed with the qualifications for adaptation, the ability to accept the inevitable and conform to the unavoidable, to harmonize with existing or changing conditions." 

When I speak about efforts, I'm talking about the actual time and work you put into, say, building links. Off-Page SEO is all about link building. 
  • The majority of the people on the Internet will spend all their efforts manually commenting on blogs, forums, submitting articles...etc. This process is time consuming and the results are minimum.
  • A small group of people will use automation software to automatically comment on "do-follow" blogs, forums, article directories...etc. This process is fast and yields massive results.
I have not met one professional search engine optimization specialist that doesn't use any type of "black hat" seo techniques. The Internet is competitive. In order for your business to survive and grow you have to do whatever it takes to obtain as much as results in as little time as possible, without getting penalized. That is just reality on the web.

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About Search Engine Optimization

1:21 am  Shahzad Ali  5 comments



If you want your website to be on the order of the highest in Google, Yahoo, or other search engines, you need to run the technical SEO (Search Engine Optimization). By applying this technique SEO, blog or website you not only be at the highest order in the search engines, but your blog will also have many visitors.

Try entering the keyword "click here" on google, what sites appear? Download Acrobat Reader? Why? While the pages do not have any posts of the "click here". Why can so?

SEO techniques there are two types, namely ON and OFF PAGE PAGE.

ON PAGE SEO techniques, then create pages as well as we may in the search engine. Namely by choosing the appropriate title, keyword adequate but not excessive, adding a link on a keyword, bold, italic, and so forth. The following tips techniques ON PAGE:

   1. Focus on your keywords, think a moment about who will be entering a keyword in what Google or Yahoo is right to your website.
   2. Use the title contains a keyword.
   3. Use the keyword 5 - 10 times in the content of your writing to.
   4. Use the ALT (and link to image) containing your keyword.
   5. Use bold and italic on your keyword.
   6. Use the link on your keyword.


OFF PAGE SEO techniques, is a way to link as much as possible towards our blog. You can participate in the exchange of links with a friend, or install a link on myspace page, comments, guest books and so forth. The more links that point to our website, then we will be more PAGERANK high. PAGERANK means the higher the more likely we are in the website's highest order of search engines.

You should also consider Anchor Text on the link to the website you. What is on the Adobe website the highest ranking in Google for the keyword "click here" is because many websites that there is a link to the page with the words: Download Adobe Reader, click here. The "click here" is called the Anchor text as a link. Try the links that lead to your website in accordance with the keywords that you become a target.

The following are the things that are forbidden in the SEO (blackhat SEO), if you run this prohibition, then your website will be search engine blacklists (not index):

   1. Make a doorway, that is a special page for search engines that are not useful for visitors to your site.
   2. nstall a link on your website, including the category "bad neighborhood," there is a site that already-in-blacklist (including a link farm).
   3. The program paid links.
   4. Build a link in a very large amount in a short time.
   5. Its contents match the other website.


Search engines at this time is the smart, make a website or blog your weight and useful for visitors, then your website will be visited by many people from all over the world.

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What is Google AdSense? Urdu Explain Also

1:18 am  Shahzad Ali  7 comments


If you know about the internet then you surely know about the GOOGLE. Google is listed in one of the richest companies in the world. Google introduced many products and AdSense is one of them. Although GOOGLE is rich but he wants the other peoples in this world also get rich.

How AdSense works?

When you apply for the Google’s AdSense product. The allow you to use an AdSense account. AdSense account provides options to generate ads and the advertiser put this on his or her website. When ads displays on his website and some visitors came here and click on his site and he get paid for a little percentage in dollars which has been added after all on you AdSense account. Now there is a question that who' ads are their?

the answer to this question is so simple that every person or company who made a product, want it to be famous so he get start advertising on news paper, magazines, TV and on the websites, now Google is place where lots of people come to search for their desired things and this product or service maker pay to Google and avail AdWords facility in which Google spread their ads over the web.

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Make Money With Adsense Keywords and Blogger

12:55 am  Shahzad Ali  7 comments


If you are new to blogging with Blogger (Blogspot) and wondering how to make money with Adsense this article is for you. If you have Google Adsense on your blog but are disappointed with the revenue generated so far then read on. Even if Google Adsense is performing well for you I am going to give you some tips that will mean you will earn extra money from Google Adsense.

Why Are Keywords So Important for Bloggers?

In order to make money from blogging with Blogger it is important first to understand the significance of keywords and keyword phrases. Via Google Adwords, the sister of Google Adsense, advertisers bid for keywords and keyword phrases. The more frequently these keyword terms are searched for the higher their value. That is why keyword phrases like make money or make money online which receive a huge number of monthly searches are top paying keywords and are worth so much to advertisers
 To make money with Google Adsense all you need do once your blog is receiving traffic is sign up with Google Adsense, receive a unique code and then place Google Adsense ads on your Blogger blog. These ad units are targeted automatically based on the keywords and keyword phrases which appear in the content of your posts. You get paid for every click on one of your Google Adsense ads. The amount you get paid is determined by the value of the keyword or keyword phrases used. 

As a webpublisher it is important to be mindful when crafting your content that you use Google keywords and keyword phrases relevant to your blog's content. This does not mean that you stuff your posts with Google keywords to generate higher Google Adsense payments. In fact having too many keywords is known as keyword stuffing and could mean your blog is penalized by Google. A good rule of thumb is to have 3-5% of your content made up of your blog's keywords. A keyword density over 7% is too high and risks penalty.

For help with adding Google Adsense ad units to your Blogger blog please refer to my article Blogger Guide to Google Adsense Placement 

Find The Best Google Keywords for Your Blog

These days many bloggers wanting to make money with Adsense build their blogs based on Google keywords. Their plan is to achieve first page positions on Google search pages for each of these keywords and keyword phrases. However, adopting this strategy from the outset would not be the case for most bloggers. Most of us start a blog about something we are interested in and then decide that we would like to make money with Google Adsense.

If Google keywords for your blog is not something that you have paid much attention to up to now then you may be surprised at what a difference it will make to your Google Adsense earnings and SERPs (search engine results page). Just by figuring out your keywords and emphasizing them in your blog posts you can expect to earn extra money with Google Adsense and Blogger. I did an exercise recently where I edited one of my earlier posts and added about 10 more keywords to the content. Not only did I move my article from about 60 in Google searches to 10 the revenue earned from Adsense for this article increased markedly too.

To determine what your keywords are for your blog you will need to conduct some research. Go toGoogle Adwords Keyword Tool and type in the topic of your blog. For instance if your blog is aboutmaking money online you would type in this phrase to receive other keywords that are related to your blog topic.

Try to identify about 10 to 15 Google keywords and keyword phrases that fit with your blog content. Print out this list and keep it handy so you can refer to it often when writing content for your blog. 

Write an article around each of these Google keywords or keyword phrases. These 10 to 15 articles will become the backbone content of your blog. Research these articles by performing Google searches and reading what other bloggers who make it to the first couple of pages in the search engine results are writing about. Notice their keywords and keyword phrases, and the tags they have used. This research will help you identify two things:


  • Any gaps not so well covered by fellow bloggers but relating well to your keywords. That will give you a nice opportunity to write a series of articles on the topic
  • How other bloggers in your niche are tailoring their content for success and which keywords are performing well for them

Always write original content. Never copy another bloggers material. Despite being unethical to plagarize duplicated material is easy to identify and can mean that you get penalized by search engines like Google and run the risk of being banned from Google Adsense. My take on what is known as blog scraping is that if you need to copy what some else has written clearly you don't understand your blog topic well enough and you are probably better to write about something you do know something about. Your readers will see through you very quickly if you don't fully understand the depths of your blog topic. 

Google Adsense Tips for Blogspot Bloggers (Blogger Bloggers)

  • Add Your Main Keyword to Your Title Tag
    Make sure that your main keyword for each of your 10-15 articles forms part of your title tag as this is important if your article is to rank highly in search engine results. If you can use two keywords or keyword phrases all the better. You will note that I have added three keywords in my title: make money, Google Adsense and Blogger.
  • Use the Main Keyword in the Body of Your Posts
    Make sure you use the main keyword throughout the body of your article. Ensure that your main keyword appears in the first and last paragraph of your post. There are keyword density toolsavailable to help you check the ratio of keywords used.
  • Make Sure You Tag Your Main Keyword
    Tagging your main keyword and other keywords and keyword phrases is also important if readers are to find your article. Your posts will do better in search engine results if they are appropriately tagged. And of course the better your blog is search engine optimized the more traffic your blog will receive and the greater the potential for Google Adsense revenue.
  • Make Sure Your Blog is Search Engine Optimized
    Optimize your Blogger blog by adjusting your title tags and adding meta tags for better SEO. SEO is important as it generates search engine traffic and building traffic is paramount for high earnings from Google Adsense. 
  • Develop Backlinks for Your Blog
    Some of the factors that determine how high your articles will appear in search engine results are backlinks and the age of your blog. If you have some good backlinks to highly ranked websites your blog articles are likely to be promoted in search engine results. Use blog directories, forums, and comment on other blogs in your niche to build a good range of backlinks. Submit your best articles to article directories to generate traffic and links. Also submitting your article to social bookmarking sites like Digg and StumbleUpon can provide backlinks and boost traffic at the same time
  • Give Your Old Blogger Posts a Keyword Makeover
    Go back through your previous blog posts and identify posts that are not receiving a lot of traffic. Read through them and look for opportunities to rewrite small portions of the content to insert keywords and keyword phrases. Check the tags too and add any keywords and keyword phrases that may help to boost traffic. Identify any posts that need to be rewritten from a slightly different angle and with more scope for the addition of keywords
  • Publish Posts at Least 250-300 Words Long
    Check the number of your articles Google has indexed. Shorter articles can often be missed out particularly if your blog is only recently created. Plus shorter articles do not give enough scope for Google Adsense to necessarily know what keywords to target when serving ads.
  • Optimize Google Adsense Placement, Size and Appearance
    Some locations for Google Adsense work better than others. Make sure you read up on Google Adsense placement as this will ensure you make the most money from your Adsense ads.

    Some Adsense ad unit sizes are better performers than others. My personal favorite is 336x280 ad unit which I use successfully on most of my blogs.

    Consider the appearance of your Adsense ad unit. Blend it in or make it stand out the choice is yours.

In today's article I have discussed how to make money with Google Adsense and Blogger. I have paid close attention to the use of keywords and keyword phrases in your content as these are the basis for the ads served up by Google. Included in this article are tips on how to locate and identify your keywords, increase your keyword density and use keywords effectively along with other Adsense tips.

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Bloggers Guide to Google Adsense Myths

12:53 am  Shahzad Ali  6 comments


I get a lot of interest in my articles about Google Adsense on Blogger Blogspot blogs. In this article I discuss 6 common myths about Google Adsense that will help you get real about placing Adsense on your Blogger blog.

Google Adsense Myths Every Blogspot Bloggers Needs to Know

There are a number of myths about Google Adsense which can lead new bloggers in particular into believing that they need only slap a few Google Ad units on their blog and they will become instant millionaires. The reality can be a lot different especially when you consider that 95% of all blogs receive less than 100 visitors per day. Adding Google Adsense to your blog can generate some income but there is a need to be realistic. Here are 6 myths about Google Adsense that every blogger needs to know:
Myth 1. Google Adsense is a Get Rich Quick Scheme  
False. Only a small percentage of bloggers actually make a living from their blog. It is definitely possible to make some money from Google Adsense Ad units but bear in mind that making money from your blog is commensurate with many factors such as types of advertising, placement of advertising, quality of your content, regular posting, number of articles, SEO, backlinks to your site, number of visitors to your blog to name just a few. The more articles you write, the more posts indexed in search engines like Google and Yahoo which may lead to increased traffic but not necessarily. The bottom line is that for your ads to be effective your blog needs to receive traffic so concentrate your efforts in this area and make sure that your blog is worth visiting once your visitors get there.

Do Your Sums

As Google Adsense itself says it is difficult to predict earnings however there are some general pointers to guide you. For instance if your blog receives 100 visits per day your likely revenue from Google is probably about 10 cents per day assuming that 1 in 100 people click on some form of Google advertising on your site and the page CTR is about 0.20%. Over a year that equates to about $36.50. Not a fortune in anyone's book. Likewise if your blog is fortunate enough to receive 1000 visitors per day you are looking at an annual income from Google Adsense of $365.00.


100 Visitors per day = Earnings $36.50 per year

1000 Visitors per day = Earnings $365.00 per year

5000 Visitors per day = Earnings $1825.00 per year

10000 Visitors per day = Earnings $3650.00 per year

The above figures are an optimistic view. I have not allowed for the fact that many of your visitors will be repeats so the likelihood of a repeat visitor clicking on an ad unit is less than for that of a new visitor. On this basis your earnings could be much less.

Google Adsense and Affiliate Marketing

About 95% of Bloggers would have less than 100 visitors to their blog a day. If your blog is in this category then Google Adsense alone will not allow you to quit your job and become a full-time blogger. You will need to display other forms of advertising on your blog as well before your blog will start to pay. Check out my article on other forms of advertising that may be suitable for your Blogger blog including displaying Affiliate Marketing banners.

 Affiliate marketing banners can work as a form of advertising. Consider that if 1 site visitor in 100 actually buys something worth $50.00 you will immediately earn $5.00 assuming you receive 10% of the sale as a commission. Even if only one in 500 clicks through to the merchant and buys something you will still be ahead of the revenue earned from Google ads for the same number of visitors. $5.00 from Affiliate Marketing versus 50 cents from Google Adsense. In many ways Affiliate Marketing is a more profitable marketing strategy than having heaps of Google ads on your blog. However, in my experience a good mix of both is the way to go


Myth 2. Displaying More Ads on My Blog Will Earn More Money
 False. Some bloggers mistakenly believe that placing more Google Adsense units on their blog will yield higher earnings. Sadly this isn't the case at all. By putting more Ad units on your blog you may actually reduce your earnings. There is a risk that the highest performing Ad units will shift to positions that are less frequently clicked on. For instance while the top right hand corner is a prime place for an advertising banner because it gets viewed by the most eyeballs it is also a spot that tends to get disregarded by savvy visitors who recognise it as an advertising zone and avoid it. At the same time a 336x280 Ad unit with a higher CTR is likely to display Google Ad units which pay less because the highest CTR has been transferred to the 468x60 Ad unit.

Myth 3. More Traffic Equates to Higher Google Adsense Earnings 

Not necessarily. Depending on your blog's content it might not always be possible to drive a lot of new visitors to your blog and you rely more heavily on your repeat traffic. However, due to the familiarity of the ad placement on your blog repeat visitors are less likely to click on your Ad units than new visitors. While you can expect more clicks on your ad units as traffic increases there is no guarantee that Google Adsense on your blog will deliver the kind of earnings you might expect.

Myth 4. The Ad Format of Google Adsense Ads is Not Important
False. The ad format you display on your blog is very important. You can earn more from some ad formats than others. For instance it is generally considered that the wide Google Adsense ads (336x280, 300x250 or 250x250) perform best. I like to position one of these directly above my first post.

Link units can be profitable too if strategically placed. One of the best locations for link units is in or just below your blog header as many people are used to looking there for a navigation menu. A 728x15 linked ad unit just below your horizontal navigation menu will very likely yield good results.

Myth 5. Placement of Google Adsense Ad Units Doesn't Matter
On the contrary where you place Google Adsense can be critical to earning revenue from your blog. One of the best places to position Adsense is above what's known as the fold. The fold is the top area of your blog visible to your visitors without them having to scroll down. A 336x280 ad unit in this space works well because on arrival at your blog the visitor sees what they are looking for and clicks on it. For instance if your blog is about mountain biking then Google Adsense will very likely serve up ads about cycling equipment, cycling tours etc. For the visitor seeing exactly what they are interested in on arrival is a definite bonus which may lead them to click on your Ad unit.

Myth 6. To Make Money from My Blog I Need to Add Google Adsense
False. While Google Adsense is by far the most popular Advertising Network it is not the only advertising option. There are some good alternatives like AdBrite and Chitika. Let the type of blog you have govern your decisions around which advertising mix you employ rather than just going for Google Adsense because its the easiest.


In this article I have explored 6 common myths about Google Adsense that every Blogger Blogspot blogger needs to be aware of when placing Google Adsense on their blog. This article will hopefully help you do a reality check and help you recognise that while you may be one of the 5% of bloggers sitting on a goldmine Google Adsense won't transform you into a millionaire overnight.

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Monday, 24 September 2012

Dmoz.org Open Directory Submission Guide

1:38 am  Shahzad Ali  No comments



Webmasters and Bloggers know well aboutDMoz.org or Directory Mozilla or more popularity known as the Open Directory Project, the premier web directory and it is totally free as well, Getting listed within DMoz means a lot for a website as it is a list of sites which are the absolute best in the Internet. Getting a listing in this user-moderated directory is extremely difficult. Also, it means a holy grail in Search Engine Optimization. Google and other search engines value DMoz very high. Here are some guidelines to get quickly accepted by DMoz.

Importance of the Open Directory directly from Google SEO specialist, Mr. Matt Cutts, broadcast by the Google Channel.


 

1. Do Not Treat the Open Directory as Other Directories.

This is the first tip and most important. Many submissions are rejected because the person submitting the site regards DMoz as any other directory and submits without proper care. Understand that DMoz is the largest and most important of all directories (paid or no paid) on the Web and one of the most respected by all search engines. So, take a day to submit your site to DMoz or even hire a professional to do the job. Learn quite a bit about DMoz before submitting. An approval by DMoz means a lot in terms of search traffic.

2. Search DMoz for Your Site.

You need to verify if your site is not already there within DMoz. If it is there, you need not resubmit it.

3. Category Selection.

Finding the right category for inclusion of your site is a tedious process. Virtually every category within DMoz has subcategories. You have to drill down to the most appropriate category that describes your site before submitting.

4. The Site Language.

If you have a site written in any language other than English, then do not submit it to the general categories. The appropriate category to submit the site is World and then navigates to the appropriate internal category.

5. Do Not Submit New Sites.

If your site has little or no content, there is no use submitting to DMoz; it will not be accepted. Prepare quite a bit of valuable content on your site—valuable to your readers (remember, it is a human that evaluates your site not a bot). Once you have a site well-designed and rich in content, it may be a good candidate for inclusion. Sites with ‘under construction’ banner are going to be rejected as soon as submission.

6. Multiple Submissions? No, No!

You are entitled to submit a site only once. Do not resubmit a site every week. It will negatively affect the site, as it may cause it  removed.

In case you need a change of topic or category, instead of resubmitting the entire site, give a submission update request by clicking 'update URL' link.

7. Do Not Submit Internal Pages.

Only submit the home page URL (http://www.website.com) of the site, and no internal pages (not http://www.website.com/index.html). If you continue to submit internal pages of the site, it will cause even the home page be removed from the directory.

8. Do Not Submit Spam Sites.

DMoz does not accept sites with any illegal content, copied content, search-engine-spamming content (with excessive keywords), illicit drugs, libel sites, etc.

9. Site Preparation.

When you are about to submit your site to DMoz, it is best to double-check and prepare your site enough for inclusion. Check for broken links, links to any bad neighborhoods, excessive keywords, excessive advertisements (as far as blocking the primary content), etc.

While some advertisements can be OK, sites that look like made for money are easily rejected by editors.

10. Keep Good Relationship with DMoz Editors.

If you know any DMoz editors, Splendid! You can enquire with an editor courteously as to the status of inclusion of your site. Follow up professionally to enquire the status. If the site gets deleted, the editor will be able to guide you how to reinclude the site. Keep short descriptions and most targeted keywords ready in order to get accepted fast.

Conclusion.

Never underestimate the importance of DMoz. Having a link there almost equals the effect of having tens of thousands of high PR targeted links. Also, without giving great care, you cannot get included within the DMoz.

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Sunday, 23 September 2012

Promote Your Website on the Urdu Version of Google

5:46 pm  Shahzad Ali  No comments




Urdu Language is spoken as a first by 20 million people in Pakistan and by 50 million people in India. It is the national language of Pakistan as well as one of the 20 official languages of India. It is also spoken in Afghanistan. It is estimated about 15 million native Urdu speakers use the internet on a regular basis.

Google is the only “real” search engine in Urdu:


http://www.google.com/intl/ur

it is not necessary to translate your website in order to rank well on Google in Urdu: you need to have at least one page in Urdu optimized with your Urdu keywords and Meta tags in order to be eligible for rankings on Google in Urdu.


However it is not as simple as just translating a page and its Meta tags in Urdu. In fact, the text of a page must be written using unique specific character patterns,the sentences must reflect strategic keywords according to the optimization-source code by following a very precise methodology proper to Urdu.


Foreign language optimization goes way beyond the expertise & qualifications of a regular translation agency....

Contract our native experts to create an entry page in Urdu for your website or Blog optimized with your keywords in Urdu. It will have a similar look and feel as your current home page. It will be considered as your ‘Urdu entry page’.


Such page will feature approximately 10 to 20 line paragraph in Urdu introducing your web site. At the end of such page, we will tell the users that by entering your website they should expect overall content in English and that all correspondences should be established in English as well.

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